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Extra Space CEO says smaller operators lagging in mobile capabilities
The head of one of the big self-storage REITs has a message for smaller independent operators: You’re behind the curve when it comes to mobile traffic on the Internet. In a Feb. 20 conference call with...
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Here’s what you need to know about Google’s crackdown on mobile
Is your facility’s website mobile-friendly? If not, then Google, the search engine giant, is poised to punish your behind-the-times site. In the Internet world, the Google change has been dubbed...
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Hackers: How much of a threat are they to your website?
If you don’t know whether your website is vulnerable to attackers, you may find out the hard way, as one storage facility did recently when hackers hijacked its homepage to post graffiti. “I had a...
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3 ways your storage facility can use mobile apps
Consumers are spending more time than ever on mobile devices, and they love apps. So it’s wise to ask: Can apps boost your self-storage business? An average U.S. consumer spends more than 2½ hours a...
View ArticleSiteLink touts security amid concerns over hacking
With hackers hitting Sony, Target, Home Depot and other companies in the recent past, cybersecurity is weighing on the minds of business owners everywhere. The self-storage industry is no exception....
View ArticleRed Nova Labs unveils new name for products
Red Nova Labs has rebranded its self-storage management and marketing software as storEDGE. The company’s products formerly were sold under the StorageAhead brand. CEO Dirk Wakeham said the company...
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Mobile pay: Is it right for your storage facility?
Mobile pay—the use of a cellphone to complete transactions without cash or credit cards—has been dominating discussions in the retail world. Thanks in large part to the growing popularity of Apple Pay,...
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What you need to know about the very real threat of cyber theft
Like all businesses that rely on computers and the Internet, self-storage facilities should take precautions to reduce the likelihood of cyber attacks. Most owners of small and midsize businesses have...
View ArticleHow to prepare for new changes in credit card rules
When it comes to plastic and customer payments, change is underway. Starting in October, if your storage facility doesn’t support EMV chip card technology, you could be liable for any fraudulent...
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One quick fix to make your website better
As busy self-storage operators, you might not give a second thought to the formatting of your web address. It is important however, to stop every now and then and consider whether any changes should be...
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